We've used WordPress for more than 15 years, long before Lanna Digital was established. Finding a good framework has been a challenge. There are several factors that are important (and not necessarily obvious) when selecting a framework (a theme framework, a theme builder, or any combination).
Google PageSpeed and web vitals are clear: a relevant site must load fast and not messily. The should be a speedy first contentful paint (FCP), and there should be little cumulative layout shift (CLS). A better user experience means a better search engine optimization.
This will be updated throughout 2021. For now, we start with John Mueller's take from SMS Virtual 2020.
Thin content that Google clearly does not value (indexed but few impressions and clicks) is a problem for SEO and not only for that page, but for other pages on the site. The idea is that thin content detracts from higher quality content that Google does prize.
Google says they don't have a concept of toxic domains. Yet they have a disavow links tool. And in particular there are situations where manual actions are accomplished based on paid links. So, if the domains aren't toxic, certainly links from certain domains might be. The idea that domains or links might not be toxic, ... Read more