Disavow Links and Toxic Domains

Google says they don't have a concept of toxic domains. Yet they have a disavow links tool. And in particular there are situations where manual actions are accomplished based on paid links. So, if the domains aren't toxic, certainly links from certain domains might be. The idea that domains or links might not be toxic, ... Read more

Thin Content – What to Do

Thin Content - What to Do

Thin content that Google clearly does not value (indexed but few impressions and clicks) is a problem for SEO and not only for that page, but for other pages on the site. The idea is that thin content detracts from higher quality content that Google does prize.

Read more

Google PageSpeed, SEO, UX

Google Pagespeed

Google PageSpeed and web vitals are clear: a relevant site must load fast and not messily. The should be a speedy first contentful paint (FCP), and there should be little cumulative layout shift (CLS). A better user experience means a better search engine optimization.

Read more