The future of the web seems to be the past, namely static sites produced by static site generators. These effectively remove the database component (or reduce it tremendously) so that websites become much faster and easier to scale. This is not to mention the great impact that PageSpeed and Web Vitals are having on increasing the need for speedier and better user experiences on the web.
Google PageSpeed and web vitals are clear: a relevant site must load fast and not messily. The should be a speedy first contentful paint (FCP), and there should be little cumulative layout shift (CLS). A better user experience means a better search engine optimization.
WordPress, which we've used for years, is the most popular publishing platform. However, it is not the only one and there are definitely better options, depending on one's needs.
There are two SAAS companies that provide a significant tempo of change worth of emulation: Telegram and Gitlab. Both have large scale and use, and provide monthly updates. This tempo is something that even small companies can emulate and manage. Monthly updates provide discipline and expectations both from customers and endusers, as well as employees and partners.
OKR stands for Objectives and Key Results. Those two terms show a fundamental relationship (goals are vague and need to be instantiated through measurable key results). However the complete picture of this goal-setting and goal-tracking method is more complex and much more rewarding.